VOICES OF CHANGE
Global Citizen Festival is a 1-day music festival in Central Park for people who help create positive change on the 🌎. To drive awareness of Citi’s partnership with the festival, we transformed Citi’s social media channels into an online megaphone for activists, artists, and festival attendees.
We amplified their voices so they could better spread the word about what can happen when you take action to make the world a better place.
Citi x GCF Partnership Kickoff Video
citibank Your voice. Your mind. Your movement. 🔊 We’re thrilled to return as the presenting partner of @GlblCtzn Festival and can’t wait to meet everyone who took action to be there. 🗽✌️
Twitter Pre Roll
6s spots that played before other Global Citizen Fest content
Instagram Video
citibank Every sweeping movement begins with a single action. Today @GlblCtzn Fest, we’re surrounded by people who all did something for the greater good, and that’s a beautiful thing. 🙌🌳
Instagram Carousel
citibank @GlblCtzn Fest, everyone has something inspiring to say. 🎤✌️ Swipe through to see what compels these activists to speak out. 👉👉 #BeTheGeneration
Festival Recap - FB, IG, TW
citibank 🎤🎶“Now more than ever, the whole 🌎 is listening...” Every year @GlblCtzn Fest, we’re inspired by the number of people who take action. Your voices are powerful and they have been heard! 📣🙏
Q&A Forest Whitaker - FB, YT, the Citi Life and Money content hub
citibank Lights, camera, and TAKE ACTION with the one and only Forest Whitaker. See how you too can be an advocate for change. 🙌
My Role: Associate Creative Director, Story Lead
Overarching Voices of Change concept
Wrote interview questions and VO lines for talent
Interviewed talent including Forest Whitaker
Pulled soundbites from audio
Pieced together soundbites to create storylines
Wrote scripts and post copy
Supervised edits
& more!