People have a relationship with their bikes that is unlike any other. To show that a person’s bike becomes an extension of that person, we encouraged people to lock down their bikes like one would lock down a significant other.
Ambient Bike Rack
OOH
Ambient Bus Rack
Web Banner
Long-Copy Love Poems
1.
It’s not every day this comes along.
When you find something sturdy and dependable
that also makes your heart beat fast,
you better hold onto it. As securely as you can.
And if you can’t stand to think someone could come along
and take it all away, do something bold.
Because it’s worth getting down on one knee
for a bike like yours.
2.
Always there for you,
even when you lose your way.
That’s something worth holding on to.
Something so special that,
when you’re together,
everything else becomes a blur.
No hill is too steep.
No destination, too far.
Do something smart:
Put a lock on it.