Our task was to develop positioning language, a POP display and packaging for Mr. Coffee’s NEW Optimal Brew Coffee Machine.
Copywriter: Kerry Keady
Art Director: Charlie Tan Lim
Positioning Language
POP
POP Panel 1
POP Panel 2
Packaging
ALT Positioning Language
Concept 5: Respect the Craft
POP
POP Panel 1
POP Panel 2
POP Aurasma Reader
Packaging